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Web Development Solutions

Our Approach

Design / Development
Design provides the personality of the site. We invest a great deal of time and effort into site design with the goal of establishing our clients’ sites as industry leaders. The site must be professional, aesthetically appealing, and inviting.

Web sites should be customized to address specific needs. This emphasizes the difference between Xpressions and other developers. Navigation through our sites is simple, intuitive and works!

User Experience
To be successful, a Web site must have a compelling 'look and feel'. It must establish a user experience that engages the visitor and leaves a lasting impression. It should be designed so that the visitor is led through the site and is satisfied with the experience. Our objective is to provide designs that are logically planned, are easy to use, and resist becoming 'dated' with time.

From start to finish
We make every effort to shorten the time between the creation of an idea and the finished product. To accomplish this goal, emphasis is placed on communications. Clearly defined objectives are established upfront, and we remain in close contact with the client throughout the design process.

Designed with you in mind
Our design applications take advantage of today's technologies while keeping an eye on tomorrow's innovations. Successful designs not only attract and hold a visitor's attention, but they also translate into increased business for the client. The real measure of success is not the attractiveness of the site but it's Return On Investment!

Keeping it fresh
An ongoing challenge for any company that has a Web presence is to keep its site fresh and current. Seasons come and go, inventories rise and fall, product pricing fluctuates to meet business demands and companies change. If business climates were static, things would be much easier. If that were the case, anyone could do it!

We specialize in developing customized Web sites that meet the needs of our customers. This includes a design that compliments the company's image and a Web site that responds to the company's strategic objectives. But, we go one step further by giving our clients the ability to manage their own site by changing its content as needed.

Our Integrated Site Management System puts control of the site's content in the hands of our clients. Costly updates resulting from products changing or pricing being modified are eliminated. Subject matter can be altered as necessary to keep the site relevant and fresh.

The Internet has made response time an even more critical factor in today's business. Our Integrated Site Management System makes this a company-driven variable.

How to get started

Let's meet and review your objectives and goals and address various developmental and technological options.The goal of the initial session is a comprehensive understanding of the expected work, functionality, and business processes. This ensures that we cover the full scope of the project and helps with the development of the project timeline.

Together we develop a plan. From branding, messaging, and functionality we prepare the components for the foundation for everything we do in this Phase. All our projects, whether, web based applications, corporate websites, ecommerce websites or mobile applications; our process ensures meeting your business objectives and marketing goals.

We mock up a design based on our meetings and vision. With the design in mind, we build out the general architecture of your new Website. The home and interior page templates, global navigation, and Cascading Style Sheets (CSS) are all created during this stage. This phase reveals how your website will function once it is complete.

Once the general architecture has been created and approved, we turn it over to you to get started on writing keyword rich and compelling website content. If you prefer, we can introduce you to a number of independent content developer/copy writer who can help you develop content. Once the content is ready to go, we move it onto the site and format the sections using CSS.

At this stage we start custom application development (programming/db) for any of the dynamic (functional, customizable) elements that is required for the project. Much of the programming and database development magic happens simultaneously with the architecture and content stages.

That's right! We said it three times! We cannot emphasize the importance of the testing process. Especially when you have a custom Web application. Once all the components and features are ready to go, we perform a final set of rigorous QA testing. After we’ve verified your site is functioning as intended and conforms to current Web design, development, and accessibility standards, we hand off to you for approval and sign off.

When your site passes QA testing, it's ready to launch and we push it into production for final publishing on the Web Server.

Want more information? Call us at 502.253.9004 or toll free 1.877.253.9004.